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Marketing Management 12th ed.营销管理在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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PHILIP 作者

7-09999

译者

2005-2 出版日期

372 页数

448.00元价格

丛书系列

9780131968530 图书编码

Marketing Management 12th ed.营销管理在线电子书图书标签: 英文原版美国新4 商业 Business

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Marketing Management 12th ed.营销管理在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Management 12th ed.营销管理在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marketing Management 12th ed.营销管理在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Management 12th ed.营销管理在线电子书图书描述

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

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