The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
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很好的教材
评分可读性很强,内容很概要的导论,适合非专业的同学自学。现在看这种书我总在想我大学五年都干嘛了...
评分很好的教材
评分很好的教材
评分很好的教材
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