The Focus Group Kit, Volumes 1-6 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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David L. Morgan 作者

Sage Publications, Inc

译者

1997-9-23 出版日期

692 页数

USD 282.00 价格

Paperback

丛书系列

9780761907602 图书编码

The Focus Group Kit, Volumes 1-6 在线电子书图书标签: 焦点访谈表达英文版焦点小组访谈 group focus

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The Focus Group Kit, Volumes 1-6 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.

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