Crossing the Quality Chasm 在线电子书 图书标签: 医疗
发表于2024-11-24
Crossing the Quality Chasm 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
杰弗里·摩尔,高科技营销魔法之父。他创立的关于技术产品生命周期的定律,被称为“新摩尔定律”。摩尔是鸿沟咨询公司创始人,同时担任一些声名显赫的商业领袖的私人顾问,帮助高科技公司化解企业战略和经营方针上的危机,惠普、微软、甲骨文等公司都是摩尔的客户。摩尔的研究以公司盈利的关键”销售”为切入点,把精力都集中于公司的生存和发展上。他的著作是哈佛、斯坦福等许多著名商学院的必读书。
This is the second in a series of publications from the Institute of Medicine's Quality of Health Care in America project. Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. "Crossing the Quality Chasm" makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others. In this comprehensive volume the committee offers: a set of performance expectations for the 21st century health care system; a set of 10 new rules to guide patient-clinician relationships; a suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality; and key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, "Crossing the Quality Chasm" also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.
这本书主要讲革新产品服务(新产品进入新市场),如何跨越鸿沟,进入主流大众用户群的marketing策略,相当于四步创业法(The Four Steps to the Epiphany)描述的第四阶段 company building。 强调了几个观点 市场有3个要素 1、真实或潜在的用户群 2、解决问题,创造价值的产品或...
评分 评分说来惭愧,在marketing行业浸淫多年都没听过这本书。最近拿来读,才发现原来首版在1991年,最近一版是2014年。即便如此,现在读来却丝毫不过时,简直神奇。它一针见血地指出了在early market和mainstream market之间存在一条鸿沟(Chasm)。具体说来,把Tech adoption life cycle...
评分我原来知道,这本书是《福布斯》杂志评出的20世纪最有影响力的20本商业书籍之一,书里的钟型图显示了“技术采用生命周期”的鸿沟。不过原来没想到,读这本书的过程,竟然有一种看战争片《寻找大兵瑞恩》开头一样的感受。作者也的确是用诺曼底登陆来比喻本书要讨论的主题。 一...
评分好久没有认真写过书评了,一来上课期间时间有限,另外则没有碰到很适合点评的书。这本《crossing the chasm》,是一些高科技市场的方法论。对于市场方面,我一直没有什么研究,最近一直持有这样一种想法,那就是一个企业,或者一个business,他是有这样的一个引擎来发动的,即...
Crossing the Quality Chasm 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024