Sprint

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Jake Knapp (Author)

Jake Knapp created the Google Ventures sprint process and has run more than one hundred sprints with startups such as 23andMe, Slack, Nest and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is among the world's tallest designers.

John Zeratsky (Author)

John Zeratsky has designed mobile apps, medical reports and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee at FeedBurner, which Google acquired in 2007. John writes about design and productivity for The Wall Street Journal, Fast Company and Wired. He studied journalism at the University of Wisconsin.

Braden Kowitz (Author)

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of 'design partner' at a venture capital firm. He has advised on close to two hundred startups on product design, hiring and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends.

出版者:Bantam Press
作者:Jake Knapp
出品人:
页数:288
译者:
出版时间:2016-3-10
价格:GBP 14.99
装帧:Paperback
isbn号码:9780593076118
丛书系列:
图书标签:
  • 思维方式 
  • 产品经理 
  • 方法论 
  • 设计 
  • 工作效率 
  • 创业 
  • 英文原版 
  • 2016 
  •  
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“Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup

From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

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这真是神奇的5天,作者用一本书的篇幅告诉我如何五天完成一个项目迭代,而我用了五天的时间把这本书读完。 迭代一词在互联网行业不算新鲜,对很多工程师而言就是噩梦的开始,而对于另外一些掌握方法的人而言却是快乐的源泉。最能体现这个词的当然是小米的九九六以及因此而形成...  

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我原先的工作方法并不够好。 2003年,我和妻子有了第一个孩子。在我休假结束恢复工作后,我希望我的工作时间跟与家人共度的时间一样有意义。我非常认真地审视了我的工作习惯,然后发现我并没有把精力用在最重要的工作上。 于是我开始优化我的工作习惯。我看了不少关于工作效...  

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从团队实践和作业角度,利用案例梳理5天设计冲刺的流程,实操性强。不过在国内有一些现实问题,毕竟区域商业环境和模型建立(尤其是产品)效率有差异,另外,大部分公司决策者比较难在此类流程中做全身心投入。 作为广告营销从业者,也希望更多跳脱出甲乙方关系链,真正以帮助...  

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本书讲的是一套流程和思维框架,其实无关设计,书名应该去掉设计二字。这套流程针对公司办公室内多人协作的常见弊病有很多优化。比如反对头脑风暴、群体如何产生决策等等。作为独立开发者这套流程的协作部分对我参考价值有限,因为不存在协作。有价值的是从结果出发快速构建原...  

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看似一本简洁明了教你如何用一周时间做出解决方案的实践手册,实则点名了思考的方法与不同的看问题的角度。比如看上去集体参与风风火火头脑风暴会议不见得比让每个人独立完成想法草图,然后公开投票来得高效。Google Ventures出品,值得一读。

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看似一本简洁明了教你如何用一周时间做出解决方案的实践手册,实则点名了思考的方法与不同的看问题的角度。比如看上去集体参与风风火火头脑风暴会议不见得比让每个人独立完成想法草图,然后公开投票来得高效。Google Ventures出品,值得一读。

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看似一本简洁明了教你如何用一周时间做出解决方案的实践手册,实则点名了思考的方法与不同的看问题的角度。比如看上去集体参与风风火火头脑风暴会议不见得比让每个人独立完成想法草图,然后公开投票来得高效。Google Ventures出品,值得一读。

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看似一本简洁明了教你如何用一周时间做出解决方案的实践手册,实则点名了思考的方法与不同的看问题的角度。比如看上去集体参与风风火火头脑风暴会议不见得比让每个人独立完成想法草图,然后公开投票来得高效。Google Ventures出品,值得一读。

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