Handbook of Research on International Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Shintaro Okazaki 作者

Edward Elgar Publishing Ltd

译者

2012-2-29 出版日期

576 页数

0 价格

Hardcover

丛书系列

9781783476015 图书编码

Handbook of Research on International Advertising 在线电子书图书标签: 跨文化交际

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Handbook of Research on International Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Handbook of Research on International Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Handbook of Research on International Advertising 在线电子书著者简介

Shintaro Okazaki, Professor of Marketing, Department of Management, King's College London, UK

Handbook of Research on International Advertising 在线电子书图书目录

Handbook of Research on International Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Handbook of Research on International Advertising 在线电子书图书描述

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

Handbook of Research on International Advertising 在线电子书下载 mobi epub pdf txt 在线电子书下载

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