Handbook of Research on International Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Shintaro Okazaki 作者

Edward Elgar Publishing Ltd

譯者

2012-2-29 出版日期

576 頁數

0 價格

Hardcover

叢書系列

9781783476015 圖書編碼

Handbook of Research on International Advertising 在線電子書圖書標籤: 跨文化交際

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Handbook of Research on International Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Handbook of Research on International Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Handbook of Research on International Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Handbook of Research on International Advertising 在線電子書著者簡介

Shintaro Okazaki, Professor of Marketing, Department of Management, King's College London, UK

Handbook of Research on International Advertising 在線電子書著者簡介

Handbook of Research on International Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Handbook of Research on International Advertising 在線電子書圖書描述

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

Handbook of Research on International Advertising 在線電子書下載 mobi epub pdf txt 在線電子書下載

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