The Power of Moments

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Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.

出版者:Simon & Schuster
作者:Chip Heath
出品人:
页数:320
译者:
出版时间:2017-10-3
价格:USD 29.00
装帧:Hardcover
isbn号码:9781501147760
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图书标签:
  • 心理学 
  • 商业 
  • 英文原版 
  • 用户体验 
  • 精英日课第二季 
  • 思维 
  • 英文 
  • 万维钢推荐 
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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

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决定性时刻与峰终定律 人们在评价某次体验或经历时,决定性的时刻有两个: 1⃣️峰值时刻——最好或最坏的时刻 2⃣️结尾 这种现象在心理学上被称为峰终定律。 某些时刻要比其他大部分时刻重要的多。 记忆隆起——某些经历不仅不会随遗忘曲线逐渐被淡化,反而会记忆犹...

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决定性时刻与峰终定律 人们在评价某次体验或经历时,决定性的时刻有两个: 1⃣️峰值时刻——最好或最坏的时刻 2⃣️结尾 这种现象在心理学上被称为峰终定律。 某些时刻要比其他大部分时刻重要的多。 记忆隆起——某些经历不仅不会随遗忘曲线逐渐被淡化,反而会记忆犹...

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一本好书,是能引发人思考的。 一本好书,是能指导人的行为的。 这是我读的《行为设计学》的第二本书了,认真的讲,书中很多的观点、做法都是我平时在尝试和设计的,很多理念在不同的书籍中都有了体验,只是作者通过了另外的途径来进行了阐述。 第一本《零成本改变》我在去年就...  

用户评价

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关于创造experience,并不是工具软件以及数据分析能做到的,人的意识和思考才是决定性的环节。

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功能性读物,感觉信息密度没有很高。看看书评,就当已经读过了。

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很多故事理论告诉你如何创造有defining moment的产品和服务,可是最重要的其实并不是刻意的去engineer moment...moment一直有,seize it.

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功能性读物,感觉信息密度没有很高。看看书评,就当已经读过了。

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功能性读物,感觉信息密度没有很高。看看书评,就当已经读过了。

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