Creativity in Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Andy GREEN 作者

Kogan Page Ltd

译者

200912 出版日期

272 页数

37.5 价格

Paperback, Dimensions 234 x 153 MM Language English

丛书系列

9780749448233 图书编码

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发表于2024-11-25

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Creativity in Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Creativity in Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Creativity in Public Relations 在线电子书图书描述

Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process.

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five ‘Is’ of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.

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Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five ‘Is’ of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of ‘creativity’, this third edition will help PR practitioners and general readers to get ‘under the skin’ of the creative process and use it to greater effect in their work.

Creativity in Public Relations 在线电子书下载 mobi epub pdf txt 在线电子书下载

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