Creativity in Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Andy GREEN 作者

Kogan Page Ltd

譯者

200912 出版日期

272 頁數

37.5 價格

Paperback, Dimensions 234 x 153 MM Language English

叢書系列

9780749448233 圖書編碼

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發表於2025-03-13

Creativity in Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Creativity in Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Creativity in Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Creativity in Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Creativity in Public Relations 在線電子書圖書描述

Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process.

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five ‘Is’ of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.

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Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five ‘Is’ of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of ‘creativity’, this third edition will help PR practitioners and general readers to get ‘under the skin’ of the creative process and use it to greater effect in their work.

Creativity in Public Relations 在線電子書下載 mobi epub pdf txt 在線電子書下載

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