Applying Qualitative Methods to Marketing Management Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Buber, Renate (EDT)/ Gadner, Johannes (EDT)/ Richards, Lyn (EDT) 作者

Palgrave Macmillan

译者

2003-12 出版日期

292 页数

$ 118.65 价格

HRD

丛书系列

9781403916600 图书编码

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Applying Qualitative Methods to Marketing Management Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Applying Qualitative Methods to Marketing Management Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Applying Qualitative Methods to Marketing Management Research 在线电子书图书描述

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Applying Qualitative Methods to Marketing Management Research 在线电子书下载 mobi epub pdf txt 在线电子书下载

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