Applying Qualitative Methods to Marketing Management Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Buber, Renate (EDT)/ Gadner, Johannes (EDT)/ Richards, Lyn (EDT) 作者

Palgrave Macmillan

譯者

2003-12 出版日期

292 頁數

$ 118.65 價格

HRD

叢書系列

9781403916600 圖書編碼

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發表於2024-09-17

Applying Qualitative Methods to Marketing Management Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Applying Qualitative Methods to Marketing Management Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Applying Qualitative Methods to Marketing Management Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Applying Qualitative Methods to Marketing Management Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Applying Qualitative Methods to Marketing Management Research 在線電子書圖書描述

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Applying Qualitative Methods to Marketing Management Research 在線電子書下載 mobi epub pdf txt 在線電子書下載

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