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Gummesson, Evert 作者

Butterworth-Heinemann

译者

2002-10 出版日期

350 页数

$ 57.57 价格

Pap

丛书系列

9780750654074 图书编码

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Total Relationship Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Total Relationship Marketing 在线电子书图书描述

"Total Relationship Marketing" provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students. Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader.

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