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Total Relationship Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gummesson, Evert 作者

Butterworth-Heinemann

譯者

2002-10 出版日期

350 頁數

$ 57.57 價格

Pap

叢書系列

9780750654074 圖書編碼

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發表於2024-11-25

Total Relationship Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Total Relationship Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Total Relationship Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Total Relationship Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Total Relationship Marketing 在線電子書圖書描述

"Total Relationship Marketing" provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students. Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader.

Total Relationship Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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