Return on Ideas

Return on Ideas pdf epub mobi txt 电子书 下载 2025

出版者:John Wiley & Sons Inc
作者:Nichols, David S.
出品人:
页数:280
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出版时间:2007-6
价格:398.00元
装帧:HRD
isbn号码:9780470028575
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.

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