Practice of Public Relations, The 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Fraser P. Seitel 作者

Prentice Hall

译者

2006-8-6 出版日期

480 页数

USD 128.00 价格

Paperback

丛书系列

9780132304511 图书编码

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Practice of Public Relations, The 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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For courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. The Practice of Public Relations leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.

Practice of Public Relations, The 在线电子书下载 mobi epub pdf txt 在线电子书下载

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