Exploring Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Exploring Public Relations

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Ralph Tench 作者
Prentice Hall
譯者
2006-5 出版日期
672 頁數
$ 155.26 價格
Textbook Paperback
叢書系列
9780273688891 圖書編碼

Exploring Public Relations 在線電子書 圖書標籤: PR   


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Exploring Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Exploring Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Exploring Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Exploring Public Relations 在線電子書 著者簡介

Dr Ralph Tench is the subject leader for public relations at Leeds Metropolitan University. A member of the CIPR, he has presented his research around the world and taught public relations at several European universities. Tench is widely published in books and academic journals ranging from management to education journals.

Liz Yeomans is principal lecturer in public relations at Leeds Metropolitan University. Since joining the university Yeomans has helped establish a centre of excellence in public relations education and training. As well as contributing to the BA (Hons) Public Relations programme, Liz has developed and taught new courses for working professionals – including the nationally-recognised qualification the Chartered Institute of Public Relations Diploma.


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Exploring Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Exploring Public Relations 在線電子書 圖書描述

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers: 1) The Context of PR 2) The Concepts of PR 3) PR Specialisms 4) PR in the public and private sector This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.

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