Getting Started With Conjoint Analysis 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Orme, Bryan K. 作者

Research Pub Llc

译者

出版日期

179 页数

$25.00 价格

Pap

丛书系列

9780972729741 图书编码

Getting Started With Conjoint Analysis 在线电子书图书标签: 联合分析营销美國管理決策輪數據分析市場營銷企業經濟學

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发表于2024-07-03

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Getting Started With Conjoint Analysis 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Getting Started With Conjoint Analysis 在线电子书图书描述

This 164-page book assembles and updates introductory white papers that have been available on our website. There are substantial new sections, including a 50-page glossary of terms, and two new chapters.

Paul Green (Professor Emeritus of Marketing, University of Pennsylvania) and the "father of conjoint analysis" wrote the foreword for Getting Started with Conjoint Analysis. He writes: "Getting Started with Conjoint Analysis is a practical no-nonsense guide to what happens when one designs, executes, and analyzes data from real marketplace problems. It should appeal to academics and consultant-practitioners alike. The book is easy to follow, while at the same time being almost encyclopedic in its coverage of topics ranging from study design to the presentation of results to clients."

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