The Dynamics of Persuasion 在线电子书 图书标签: 说服 communication 沟通 psychology advertising E
发表于2024-12-23
The Dynamics of Persuasion 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Good theoretical book in communication/psychology
评分Perloff写persuasion就好像Andy Field写初级统计 都是很丰富但很好读的书 强推
评分Perloff写persuasion就好像Andy Field写初级统计 都是很丰富但很好读的书 强推
评分Good theoretical book in communication/psychology
评分Perloff写persuasion就好像Andy Field写初级统计 都是很丰富但很好读的书 强推
Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. He also published the book The Dynamics of Political Communication.
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.
The sixth edition includes:
updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;
new studies of health campaigns;
expanded coverage of social media marketing;
enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.
The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
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The Dynamics of Persuasion 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024