The Dynamics of Persuasion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Dynamics of Persuasion

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Richard M. Perloff 作者
Routledge
譯者
2017-1-8 出版日期
648 頁數
USD 94.95 價格
Paperback
叢書系列
9781138100336 圖書編碼

The Dynamics of Persuasion 在線電子書 圖書標籤: 說服  communication  溝通  psychology  advertising  E   


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The Dynamics of Persuasion 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Dynamics of Persuasion 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Dynamics of Persuasion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



The Dynamics of Persuasion 在線電子書 用戶評價

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Good theoretical book in communication/psychology

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Good theoretical book in communication/psychology

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Perloff寫persuasion就好像Andy Field寫初級統計 都是很豐富但很好讀的書 強推

評分

Perloff寫persuasion就好像Andy Field寫初級統計 都是很豐富但很好讀的書 強推

評分

Good theoretical book in communication/psychology

The Dynamics of Persuasion 在線電子書 著者簡介

Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. He also published the book The Dynamics of Political Communication.


The Dynamics of Persuasion 在線電子書 著者簡介


The Dynamics of Persuasion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Dynamics of Persuasion 在線電子書 圖書描述

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.

The sixth edition includes:

updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;

new studies of health campaigns;

expanded coverage of social media marketing;

enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.

The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

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