Business Research Methods

Business Research Methods pdf epub mobi txt 電子書 下載2025

出版者:Oxford University Press, USA
作者:Alan Bryman
出品人:
頁數:824
译者:
出版時間:2007-05-12
價格:USD 69.95
裝幀:Paperback
isbn號碼:9780199284986
叢書系列:
圖書標籤:
  • methodology 
  • research 
  • 商業 
  • 為瞭寫作業讀的那些書 
  • 研究 
  • 教科書 
  • writting 
  • business 
  •  
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Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

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