Leadership Brand 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dave Ulrich 作者

Harvard Business School Press

译者

2007-09-12 出版日期

288 页数

255.00元价格

Hardcover

丛书系列

9781422110300 图书编码

Leadership Brand 在线电子书图书标签: 品牌 Business 管理商业人力资源管理 HR

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发表于2024-06-27

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Leadership Brand 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Leadership Brand 在线电子书图书描述

Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand - a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand", Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique - and use your leadership brand to leave rivals far behind.

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领导力品牌:培养以客户为中心的领导者以驱动绩效和建立持久价值

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