Why People Don't Buy Things 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Washburn, Harry/ Wallace, Kim 作者

Perseus

译者

2000-1 出版日期

208 页数

109.00元价格

Pap

丛书系列

9780738201573 图书编码

Why People Don't Buy Things 在线电子书图书标签: marketing ddd

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发表于2024-11-26

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Why People Don't Buy Things 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A field-tested guide to increasing sales by selling the way the customer wants to buy "As any salesperson knows, if you handle a prospect's objections to buying, you often close the sale. Of course, it's not that easy, thanks to hidden objections and other obstacles. Harry Washburn and Kim Wallace ease the job here by offering new insights into objections prospects tend to raise, as well as how to address them." -Mark Henricks, American Way Based on twenty-five years of research and practice, and featuring dozens of case examples, Why People Don't Buy Things offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customer's buying profile. "Why People Don't Buy Things picks up where positioning leaves off. Washburn and Wallace take the mystery out of the selling process and offer an innovative method for converting skeptical consumers into loyal customers." -John C. Ferries, former President-International, D'Arcy Masius Benton & Bowles

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