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Global and Multi-national Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Englis, Basil G. 編作者

Lawrence Erlbaum Assoc Inc

譯者

1994-9 出版日期

280 頁數

$ 48.03 價格

Pap

叢書系列

9780805813951 圖書編碼

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發表於2024-09-23

Global and Multi-national Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global and Multi-national Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global and Multi-national Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Global and Multi-national Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Global and Multi-national Advertising 在線電子書下載 mobi epub pdf txt 在線電子書下載

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