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Blaszczyk, Regina Lee 作者

Johns Hopkins Univ Pr

译者

2002-6 出版日期

400 页数

$ 33.90 价格

Pap

丛书系列

9780801869143 图书编码

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发表于2024-09-20

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Imagining Consumers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than 80 percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, "Imagining Consumers" supplies an appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms - including the Homer Laughlin China Company, the Kohler Company and Corning Glass Works - and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

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