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Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dubois, Pierre-louis/ Jolibert, Alain/ Muhlbacher, Hans 作者

Palgrave Macmillan

译者

2007-1 出版日期

528 页数

$ 88.14 价格

Pap

丛书系列

9780333773192 图书编码

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Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organisation as well as for the organisation itself. Uniquely, marketing is treated as a bundle of processes intertwined throughout the entire business organisation. Written by three eminent professors, this book has a truly European perspective and is especially useful for readers interested in advanced marketing techniques, explained through a series of end of chapter 'Toolbox' sections.

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