Can I Change Your Mind? 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Camp, Lindsay 作者

Consortium Book Sales & Dist

译者

2007-4 出版日期

256 页数

$ 16.89 价格

Pap

丛书系列

9780713678499 图书编码

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发表于2024-11-17

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Can I Change Your Mind? 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Can I Change Your Mind? 在线电子书图书描述

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)

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