Performing Consumers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Wickstrom, Maurya 作者

Routledge

譯者

2006-6 出版日期

184 頁數

$ 129.95 價格

HRD

叢書系列

9780415339445 圖書編碼

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發表於2024-09-21

Performing Consumers 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Performing Consumers 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Performing Consumers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Performing Consumers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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"Performing Consumers" is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatre, political developments in the United States, and recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, "Performing Consumers" brilliantly takes corporate culture to task.

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