The Portable MBA in Entrepreneurship Case Studies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bygrave, William D./ D'Heilly, Dan (EDT)/ Bygrave, William D. (EDT)/ D'Heilly, Dan 作者

John Wiley & Sons Inc

译者

1997-6 出版日期

336 页数

397.00元价格

Pap

丛书系列

9780471182290 图书编码

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The Portable MBA in Entrepreneurship Case Studies 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting. Each case study is illustrated with exhibits —financial statements, business plans, sample contracts, and more —and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.

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