Business to Business Market Research

Business to Business Market Research pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page
作者:Ruth McNeil
出品人:
页数:256
译者:
出版时间:2005-08-28
价格:USD 37.50
装帧:Paperback
isbn号码:9780749443641
丛书系列:
图书标签:
  • 市场营销 
  • research 
  • market 
  •  
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Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) marketing research. The internet has revolutionized work in this area, providing a massive source of data for secondary research and an easy way of contacting respondents. Business to Business Market Research reflects these changes.

Approachable in style, Business to Business Market Research answers all the key questions relevant to students, practitioners, and users of marketing research. Over the course of 12 chapters, it covers the basic principles as well as more advanced topics. It contains the very latest thinking on research techniques, the use of marketing research, and trends in B2B research. Author Ruth McNeil encourages readers to learn from the experience of others, filling the book with real-life case studies of B2B issues facing companies today.

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