Business to Business Market Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Ruth McNeil 作者

Kogan Page

译者

2005-08-28 出版日期

256 页数

USD 37.50 价格

Paperback

丛书系列

9780749443641 图书编码

Business to Business Market Research 在线电子书图书标签: 市场营销 research market

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Business to Business Market Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Business to Business Market Research 在线电子书图书描述

Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) marketing research. The internet has revolutionized work in this area, providing a massive source of data for secondary research and an easy way of contacting respondents. Business to Business Market Research reflects these changes.

Approachable in style, Business to Business Market Research answers all the key questions relevant to students, practitioners, and users of marketing research. Over the course of 12 chapters, it covers the basic principles as well as more advanced topics. It contains the very latest thinking on research techniques, the use of marketing research, and trends in B2B research. Author Ruth McNeil encourages readers to learn from the experience of others, filling the book with real-life case studies of B2B issues facing companies today.

Business to Business Market Research 在线电子书下载 mobi epub pdf txt 在线电子书下载

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