Electronic Media Management, Revised, Fifth Edition 在线电子书 图书标签:
发表于2024-11-13
Electronic Media Management, Revised, Fifth Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
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Electronic Media Management, Revised, Fifth Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024