Electronic Media Management, Revised, Fifth Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Peter Pringle 作者

Focal Press

译者

2006-4-13 出版日期

432 页数

USD 74.95 价格

Paperback

丛书系列

9780240808727 图书编码

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发表于2024-11-26

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Electronic Media Management, Revised, Fifth Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Electronic Media Management, Revised, Fifth Edition 在线电子书图书描述

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Electronic Media Management, Revised, Fifth Edition 在线电子书下载 mobi epub pdf txt 在线电子书下载

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