Electronic Media Management, Revised, Fifth Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Peter Pringle 作者

Focal Press

譯者

2006-4-13 出版日期

432 頁數

USD 74.95 價格

Paperback

叢書系列

9780240808727 圖書編碼

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發表於2024-11-26

Electronic Media Management, Revised, Fifth Edition 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Electronic Media Management, Revised, Fifth Edition 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Electronic Media Management, Revised, Fifth Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Electronic Media Management, Revised, Fifth Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Electronic Media Management, Revised, Fifth Edition 在線電子書圖書描述

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Electronic Media Management, Revised, Fifth Edition 在線電子書下載 mobi epub pdf txt 在線電子書下載

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