Propaganda 在線電子書 圖書標籤: PR 宣傳 傳播學 新聞傳播 政治學 營銷 社會心理學 政治
發表於2024-12-23
Propaganda 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Bernays憑一己之力送Lucky Strike上銷量冠軍長達兩年之久,還順帶搞瞭個torch to freedom。
評分主要是它齣的時間真的很早 現在看來似乎幾近是常識的概念 放那會兒還是值得寫和讀的吧。現在的話,適閤快速翻閱,做一個常識補充。 ps 大概是由於寫作時代的限製,書裏一些觀點相對不是很平權主義。
評分Edward Bernays,公關之父,有閱讀價值
評分我抱著虔誠的期待藉迴瞭公關之父的宣傳著作……還以為會是晦澀難啃的理論書……結果,通篇竟都是輕鬆愉快的緒論屬性TT不過也算適閤給我入門科普~
評分Sometimes we have to go back to the beginning to understand the end.
Edward Louis Bernays (November 22, 1891 – March 9, 1995) is considered one of the fathers of the field of public relations along with Ivy Lee. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the subconscious.
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.
为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
評分为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
評分为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
評分为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
評分为写太平洋战争时期日本propaganda电影的论文,借了这本古董书来扫一眼,权当背景了解。本来只想写个笔记,结果豆瓣这笔记一次只让填一个页数,太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda,强调其作为一个invisible而omnipresent的manipulato...
Propaganda 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024