How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
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有用的教科书，写plan同proposal不错，虽然有些地方如PR、globalization等章节没有深入探讨，一带而过。m
评分有用的教科书，写plan同proposal不错，虽然有些地方如PR、globalization等章节没有深入探讨，一带而过。m
评分有用的教科书，写plan同proposal不错，虽然有些地方如PR、globalization等章节没有深入探讨，一带而过。m
评分有用的教科书，写plan同proposal不错，虽然有些地方如PR、globalization等章节没有深入探讨，一带而过。m
评分有用的教科书，写plan同proposal不错，虽然有些地方如PR、globalization等章节没有深入探讨，一带而过。m
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