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The Case for B2B Branding 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lamons, Bob 作者

Thomson Learning College

译者

2005-8 出版日期

240 页数

$ 33.84 价格

HRD

丛书系列

9780324398656 图书编码

The Case for B2B Branding 在线电子书图书标签: 市场营销 marketing B2B品牌管理 B2B

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The Case for B2B Branding 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Case for B2B Branding 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by relevant examples and intriguing case histories,this book illustrates the need for branding to be a fundamental business strategy. This thought-provoking, case-filled book is packed with practical insights, illustrations, tips, and tools you can immediately put into action to create stronger, more valuable brands.

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