The Case for B2B Branding

The Case for B2B Branding pdf epub mobi txt 電子書 下載2025

出版者:Thomson Learning College
作者:Lamons, Bob
出品人:
頁數:240
译者:
出版時間:2005-8
價格:$ 33.84
裝幀:HRD
isbn號碼:9780324398656
叢書系列:
圖書標籤:
  • 市場營銷 
  • marketing 
  • B2B品牌管理 
  • B2B 
  •  
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THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by relevant examples and intriguing case histories,this book illustrates the need for branding to be a fundamental business strategy. This thought-provoking, case-filled book is packed with practical insights, illustrations, tips, and tools you can immediately put into action to create stronger, more valuable brands.

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