A Reader In Marketing Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kitchen, Philip J. (EDT)/ De Pelsmacker, Patrick (EDT)/ Eagle, Lynne (EDT)/ Schultz, Don E. (EDT) 作者

Routledge

译者

2005-12 出版日期

292 页数

$ 231.65 价格

HRD

丛书系列

9780415356480 图书编码

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A Reader In Marketing Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A Reader In Marketing Communications 在线电子书图书描述

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

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