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Mark Hughes 作者

译者

2008-4 出版日期

240 页数

110.00元价格

丛书系列

9781591842132 图书编码

Buzzmarketing 在线电子书图书标签: wom marketing Academy

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发表于2024-10-03

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Buzzmarketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Buzzmarketing 在线电子书图书描述

“There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.”

—Ben Cohen, co-founder of Ben & Jerry’s Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing—which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

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