Creative Arts Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hill, Elizabeth/ O'Sullivan, Terry/ O'Sullivan, Catherine 作者

Butterworth-Heinemann

译者

2003-7 出版日期

384 页数

$ 73.39 价格

Pap

丛书系列

9780750657372 图书编码

Creative Arts Marketing 在线电子书图书标签: 艺术管理 creative arts Marketing 音乐英文原版艺术与公众艺术

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Creative Arts Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Creative Arts Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Creative Arts Marketing 在线电子书图书描述

As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techniques; a wholly revised and enhanced set of cases; and entirely revised and updated data on the arts 'industry'. "Creative Arts Marketing" reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers. It is a revised and completely updated new edition of a highly successful specialist marketing title. It offers practical integration of theory and marketing best practice for the arts sector. It is packed with new and updated examples, cases and vignettes.

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