Creative Arts Marketing pdf epub mobi txt 電子書下載2025

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出版者:Butterworth-Heinemann

作者:Hill, Elizabeth/ O'Sullivan, Terry/ O'Sullivan, Catherine

出品人:

頁數:384

译者:

出版時間:2003-7

價格:$ 73.39

裝幀:Pap

isbn號碼:9780750657372

叢書系列:

圖書標籤:

藝術管理
creative
arts
Marketing
音樂
英文原版
藝術與公眾
藝術

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As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techniques; a wholly revised and enhanced set of cases; and entirely revised and updated data on the arts 'industry'. "Creative Arts Marketing" reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers. It is a revised and completely updated new edition of a highly successful specialist marketing title. It offers practical integration of theory and marketing best practice for the arts sector. It is packed with new and updated examples, cases and vignettes.