Ken Binmore is Emeritus Professor of Economics at University College, London. He has held Chairs in Economics at LSE, the University of Michigan and UCL, and is a Visiting Professor of Economics at the University of Bristol and a Fellow of the Centre for Philosophy at LSE. He began his academic career as a pure mathematician before becoming interested in game theory. Since that time, he has devoted himself to the subject, in particular designing major telecom auctions in many countries across the world. As a consequence of the L23.4 billion pounds raised by the telecom auction he organized in the UK, he was described by iNewsweek/i magazine as the "ruthless, poker-playing economist who destroyed the telecom industry. But he nowadays devotes his time to applying game theory to the problem of the evolution of morality. The most recent of his numerous books is iPlaying for Real/i (Oxford, 2007).

http://www.amazon.com/Game-Theory-Short-Introduction-Introductions/dp/0199218463/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1204755259&sr=8-1

http://en.wikipedia.org/wiki/Kenneth_Binmore

Games are everywhere: Drivers manoeuvring in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. A firm negotiating next year's wage is playing a bargaining game. The opposing candidates in an election are playing a political game. The supermarket's price for corn flakes is decided by playing an economic game. Game theory is about how to play such games in a rational way. Even when the players have not thought everything out in advance, game theory often works for the same reason that mindless animals sometimes end up behaving very cleverly: evolutionary forces eliminate irrational play because it is unfit. Game theory has seen spectacular successes in evolutionary biology and economics, and is beginning to revolutionize other disciplines from psychology to political science. This Very Short Introduction introduces the fascinating world of game theory, showing how it can be understood without mathematical equations, and revealing that everything from how to play poker optimally to the sex ratio among bees can be understood by anyone willing to think seriously about the problem.