Nudge 在线电子书 图书标签: 行为经济学 心理学 经济学 决策行为 Behavioral-Economics 决策 psychology Economics
发表于2024-05-15
Nudge 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
读不下去了。涉及很多美国医保、贷款等现状和政策看得我一头雾水。这本书是写给decision architect的。至于我这种困惑青年,先认清楚自己吧
评分Quite thought-provoking. 作者的有些观点还是偏右了些。
评分Everyone, sometimes, or somewhere, may need a nudge.
评分被behavior economics深深地迷晕了。
评分Quite thought-provoking. 作者的有些观点还是偏右了些。
理查德·H·泰勒,芝加哥大学商学院教授,金融与行为经济学教授,行为决策研究中心主任,美国国民经济研究局(NBER)主管行为经济学的研究工作。研究主要集中于心理学、经济学等交叉学科,被认为是“现代行为经济学和行为金融学领域的先锋经济学家”。
诺贝尔经济学奖获得者丹尼尔·卡尼曼将自己的获奖归功于泰勒,认为泰勒是首个提出将心理学纳入经济学讨论中并衍生出行为经济学这一学科的学者,他当之无愧是该学科的开创者。
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new takefrom neither the left nor the righton many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. (20080518)
没错,肥胖会传染,和胖子做朋友真的会变胖,这是2017年诺贝尔经济学奖得主理查德·泰勒在其代表作《助推》中的研究。 所以,珍爱身材,远离胖子! 这下不是漂亮得没朋友,而是胖得没朋友了! 胖子到底招谁惹谁了? 至于原因泰勒根据行为经济学(今年他就是因为行为经济学...
评分这本书扩展了一下眼界,打开了思路,平时消遣看看可以,但其实看过之后实际生活中能应用到的还真是不多,只能算本消遣读物。
评分没错,肥胖会传染,和胖子做朋友真的会变胖,这是2017年诺贝尔经济学奖得主理查德·泰勒在其代表作《助推》中的研究。 所以,珍爱身材,远离胖子! 这下不是漂亮得没朋友,而是胖得没朋友了! 胖子到底招谁惹谁了? 至于原因泰勒根据行为经济学(今年他就是因为行为经济学...
评分Nudge 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024