How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)

How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series) pdf epub mobi txt 电子书 下载 2025

出版者:Jossey-Bass
作者:Mal Warwick
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页数:336
译者:
出版时间:2008-03-28
价格:USD 34.95
装帧:Paperback
isbn号码:9780787999087
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You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised:* Gain insight into current trends in the field with updated cases, samples, and examples* Access more content for small to medium NPOs with limited budgets and resources* Learn the latest technology with new sections on typography and lay out

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