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How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)
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简体网页||繁体网页
Mal Warwick 作者
Jossey-Bass
译者
2008-03-28 出版日期
336 页数
USD 34.95 价格
Paperback
丛书系列
9780787999087 图书编码

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How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series) 在线电子书 图书描述

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised:* Gain insight into current trends in the field with updated cases, samples, and examples* Access more content for small to medium NPOs with limited budgets and resources* Learn the latest technology with new sections on typography and lay out

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