Blitzscaling 在线电子书 图书标签: 创业 Business 商业 管理 美国 最近想读 商业与财务 计算机
发表于2025-02-23
Blitzscaling 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
有干货有水货又有私货的好书
评分说的都不错,但是太多老生常谈
评分在赢者通吃的市场里要牺牲效率换速度,因为扩张太慢被挤出市场的大于快速扩张break things & let fire burn的风险——这便是大众语境中“烧钱”背后的逻辑,但前提是这个市场一定要是赢者通吃的,感觉很多疯狂补贴获客的企业其实是在一个离散市场里,所以补贴了一顿之后就跪了。
评分Blitzscaling is prioritizing speed over efficiency in the face of uncertainty. 用我创业时候的话来说,就是快糙猛。很多人以为创业是一件浪漫的事情,是一件需要深思熟虑的事情,实际上,创业就是生死时速,就是need for speed,非常残酷,粗糙,快速,然而猛烈。 不过这本书也应该引发很多思考,比如说: Blitz Scaling 是否会让创始人和公司一起超过自己成长速度的极限? Blitz Scaling是否是互联网泡沫到达顶点的体现之一? Uber,滴滴,Mobike/OFO这样的企业真的具备First Scaler Advantage和真正的竞争壁垒吗?
评分说的都不错,但是太多老生常谈
REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.
CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.
When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
“那么,硅谷有何秘诀,能推进世界上如此多最有价值的科技公司飞速增长?如果确实存在这样一种秘诀,它是否能被找到、分析、理解?最重要的是,它能否被用于其他地方?闪电式扩张就是这个秘诀。闪电式扩张如此重要的原因在于,它并不固属于硅谷。” 01 — 作者是Paypay创业团队成员,领...
评分常见扩张模式: 1.数字业务优于实体业务,边界成本低,实现高毛率。 2.平台:达到一定标准和成为行业标准,已有产品使得平台难以替代,比如Android和苹果的app生态。 3.免费:用户群必不可少。 4.市场:打车/购物/社交,不仅需要顾客还需要服务商,平台越大交易越快,形成粘性...
评分常见扩张模式: 1.数字业务优于实体业务,边界成本低,实现高毛率。 2.平台:达到一定标准和成为行业标准,已有产品使得平台难以替代,比如Android和苹果的app生态。 3.免费:用户群必不可少。 4.市场:打车/购物/社交,不仅需要顾客还需要服务商,平台越大交易越快,形成粘性...
评分如果你提早进入市场并开始获得反馈,而你的竞争对手没有这样做,那么你就成功在望。只要规模对于业务至关重要,尽早进入市场并快速行动就是制胜法宝。 闪电式扩张是指在面对不确定性时优先考虑速度而非效率,从而追求快速增长。人口只有400万左右的硅谷在过去25年中打造出世界...
Blitzscaling 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025