Blitzscaling 在線電子書 圖書標籤: 創業 Business 商業 管理 美國 最近想讀 商業與財務 計算機
發表於2025-02-02
Blitzscaling 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
有乾貨有水貨又有私貨的好書
評分陳述現象
評分閃電式擴張是反傳統商業模式思維的,行的是兵貴神速,追求速度而非效率,用貌似笨拙而破釜沉舟的方式高頻融資高頻燒錢來搶占市場培養用戶粘性。國內擁有密集人口,和配套平颱資源,産品迭代速度,是除瞭矽榖以外更適閤這種戰略的環境。因此不難理解現在常見的風口投資現象。
評分隻是總結瞭已經發生的事情
評分b school in a nutshell 看完終於懂得我們vp在講什麼瞭
REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.
CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.
When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
常见扩张模式: 1.数字业务优于实体业务,边界成本低,实现高毛率。 2.平台:达到一定标准和成为行业标准,已有产品使得平台难以替代,比如Android和苹果的app生态。 3.免费:用户群必不可少。 4.市场:打车/购物/社交,不仅需要顾客还需要服务商,平台越大交易越快,形成粘性...
評分《闪电式扩张》 1.初创企业首先要做的是验证产品-市场的适配,也就是产品是否能被市场接受,这个观点在其他书中也有介绍,再次验证。 2.对不同阶段的企业做了分类,家庭,部落,村庄,城市,国家。梁宁的增长思维里是草根,腰部,头部,顶级。中美双方研究者的看法想通,对老板...
評分提起微信大家都不会陌生,那是2010年的秋天,马化腾正在思考腾讯的下一步发展。 马化腾确信,腾讯必须为新型的智能手机平台或者其他平台开发了新的突破性的产品。他说,能应对变化的互联网公司才能生存下来,做不到的则会灭亡。 就在那天晚上马化腾看到一条消息,消息来源于一...
評分 評分互联网公司由于其商业模式的易复制性,因此竞争的关键在于扩张的速度而非效率。先让用户用上你的软件比把你的软件优化到尽善尽美重要的多。 所谓“闪电式扩张”包含几个要素:1,速度胜过效率;2,相比典型的初创企业“受控的高速增长”,⚡式扩张追求“爆缸式的快速增长”;...
Blitzscaling 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025