The Open Brand 在線電子書 圖書標籤: 廣告 brand 傳媒 business 網絡營銷 做 wishlist design
發表於2024-11-26
The Open Brand 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Partially true but a little bit overstates the effects of Web 2.0. Not really applicable to domestic markets since the Internet here is still highly censored and regulated. Also a little too colloquial in the sense that he sort of jokes around. 總之就是有點囉嗦。
評分圖書的編排和不少圖錶都很有趣,不過不少觀點感覺已經不新鮮瞭,大概是自己天天接觸這一塊的緣故吧。這本書對網絡品牌營銷和消費者使用習慣做瞭一個相對全麵的整理。
評分Partially true but a little bit overstates the effects of Web 2.0. Not really applicable to domestic markets since the Internet here is still highly censored and regulated. Also a little too colloquial in the sense that he sort of jokes around. 總之就是有點囉嗦。
評分圖書的編排和不少圖錶都很有趣,不過不少觀點感覺已經不新鮮瞭,大概是自己天天接觸這一塊的緣故吧。這本書對網絡品牌營銷和消費者使用習慣做瞭一個相對全麵的整理。
評分Partially true but a little bit overstates the effects of Web 2.0. Not really applicable to domestic markets since the Internet here is still highly censored and regulated. Also a little too colloquial in the sense that he sort of jokes around. 總之就是有點囉嗦。
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry.
From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brand's messages and offerings. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The O pen Bran d illuminates both the risks and immense rewards of doing so, and describes the essential consumer experiences that are requisite for cultural relevance—On-demand, Personal, Engaging, and Networked experiences, representing the chief values of the web-made world.
“你的品牌够open吗” 看的中文版,比英文版晚了3年 早些看的话,会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚,下一个趋势又是什么?
評分“你的品牌够open吗” 看的中文版,比英文版晚了3年 早些看的话,会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚,下一个趋势又是什么?
評分“你的品牌够open吗” 看的中文版,比英文版晚了3年 早些看的话,会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚,下一个趋势又是什么?
評分“你的品牌够open吗” 看的中文版,比英文版晚了3年 早些看的话,会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚,下一个趋势又是什么?
評分“你的品牌够open吗” 看的中文版,比英文版晚了3年 早些看的话,会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚,下一个趋势又是什么?
The Open Brand 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024