Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry.
From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brand's messages and offerings. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The O pen Bran d illuminates both the risks and immense rewards of doing so, and describes the essential consumer experiences that are requisite for cultural relevance—On-demand, Personal, Engaging, and Networked experiences, representing the chief values of the web-made world.
具體描述
讀後感
“你的品牌够open吗” 看的中文版，比英文版晚了3年 早些看的话，会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚，下一个趋势又是什么？
評分“你的品牌够open吗” 看的中文版，比英文版晚了3年 早些看的话，会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚，下一个趋势又是什么？
評分“你的品牌够open吗” 看的中文版，比英文版晚了3年 早些看的话，会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚，下一个趋势又是什么？
評分“你的品牌够open吗” 看的中文版，比英文版晚了3年 早些看的话，会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚，下一个趋势又是什么？
評分“你的品牌够open吗” 看的中文版，比英文版晚了3年 早些看的话，会对趋势的研判更有用 不过现在也还很有指导价值 毕竟线上营销的浪潮还在翻滚，下一个趋势又是什么？
用戶評價
Partially true but a little bit overstates the effects of Web 2.0. Not really applicable to domestic markets since the Internet here is still highly censored and regulated. Also a little too colloquial in the sense that he sort of jokes around. 總之就是有點囉嗦。
评分圖書的編排和不少圖錶都很有趣，不過不少觀點感覺已經不新鮮瞭，大概是自己天天接觸這一塊的緣故吧。這本書對網絡品牌營銷和消費者使用習慣做瞭一個相對全麵的整理。
评分圖書的編排和不少圖錶都很有趣，不過不少觀點感覺已經不新鮮瞭，大概是自己天天接觸這一塊的緣故吧。這本書對網絡品牌營銷和消費者使用習慣做瞭一個相對全麵的整理。
评分Partially true but a little bit overstates the effects of Web 2.0. Not really applicable to domestic markets since the Internet here is still highly censored and regulated. Also a little too colloquial in the sense that he sort of jokes around. 總之就是有點囉嗦。
评分圖書的編排和不少圖錶都很有趣，不過不少觀點感覺已經不新鮮瞭，大概是自己天天接觸這一塊的緣故吧。這本書對網絡品牌營銷和消費者使用習慣做瞭一個相對全麵的整理。
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有