A captivating look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed
Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.
In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives.
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不懂技術，不談法律，少瞭兩條腿。
评分不懂技術，不談法律，少瞭兩條腿。
评分太淺瞭，沒有什麼內容。不如Super crunchers. 不過也可能是我自己專業離這個內容太近？用來練習速讀算瞭 - had high hopes for this book for its name, but i just can't bring myself to finish it, so boring and shallow....it's data mining, just say so!!
评分不懂技術，不談法律，少瞭兩條腿。
评分太淺瞭，沒有什麼內容。不如Super crunchers. 不過也可能是我自己專業離這個內容太近？用來練習速讀算瞭 - had high hopes for this book for its name, but i just can't bring myself to finish it, so boring and shallow....it's data mining, just say so!!
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