Do You Matter? How Great Design Will Make People Love Your Company pdf epub mobi txt 电子书下载 2026

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出版者:FT Press

作者:Robert Brunner

出品人:

页数:256

译者:

出版时间:2008-08-22

价格:USD 24.99

装帧:Hardcover

isbn号码:9780137142446

丛书系列:

图书标签:

Design
设计
UX
界面
艺术
方法论
公司战略
UI
设计思维
用户体验
品牌建设
商业设计
产品设计
创新
营销
用户至上
设计战略
企业价值

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具体描述

More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

作者简介

罗伯特·布伦纳 Robert Brunner，作为工业设计师，罗伯特·布伦纳是高科技领域的标志性人物。他曾为苹果公司的首席设计师，苹果工业设计部门的创立者。他在苹果公司担任工业设计主管时，他创立了工业设计小组 Industrial Design Group，开发了世界上第一款平板电脑苹果Newton，以及奠定了如今笔记本电脑标准 PowerBook。同时，他还是 Mac 电脑，即 iMac 的前身的发明者。之后，他又设计了第一款 Kindle。