Service Management and Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Christian Grönroos 作者

Wiley

譯者

2000-9-6 出版日期

404 頁數

USD 75.00 價格

Paperback

叢書系列

9780471720348 圖書編碼

Service Management and Marketing 在線電子書圖書標籤: Marketing CRM

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發表於2024-10-03

Service Management and Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Service Management and Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Service Management and Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Service Management and Marketing 在線電子書用戶評價

評分☆☆☆☆☆

還不錯，CRM入門的書籍。

評分☆☆☆☆☆

還不錯，CRM入門的書籍。

評分☆☆☆☆☆

還不錯，CRM入門的書籍。

評分☆☆☆☆☆

還不錯，CRM入門的書籍。

評分☆☆☆☆☆

還不錯，CRM入門的書籍。

Service Management and Marketing 在線電子書著者簡介

Service Management and Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Service Management and Marketing 在線電子書圖書描述

在綫閱讀本書

A service can be defined as any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing.

CONTENTS: The Service and Relationship Imperative: Managing in Service Competition; Managing Customer Relationships: An Alternative Paradigm in Management and Marketing; The Nature of Services and Service Consumption, And Its Marketing Consequences; Service And Relationship Quality; Quality Management in Services; Return on Services and Relationships; Managing the Augmented Service Offering; Principles of Service Management; Managing Service Productivity; Managing Marketing or Market–oriented Management; Managing Total Integrated Marketing Communication; Managing Brand Relationships and Image; Market–oriented Organization: Structure, Resources and Service Processes; Managing Internal Marketing; Managing Service Culture: The Internal Service Imperative; Conclusions.

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