Mastering Fashion Buying and Merchandising Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Tim Jackson 作者

Palgrave Macmillan

译者

2000 出版日期

224 页数

GBP 24.99 价格

Paperback

丛书系列

9780333801659 图书编码

Mastering Fashion Buying and Merchandising Management 在线电子书图书标签: Fashion 英语原版时装买手营销理论 Tim.Jackson 零售

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Mastering Fashion Buying and Merchandising Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Mastering Fashion Buying and Merchandising Management 在线电子书著者简介

About the Author

TIM JACKSON is currently a senior lecturer in Marketing at The London College of Fashion where he has been for the last five years. He has experience of working in both buying and merchandising teams for different high street retailers, including Dash, Burton Retail, and Jaeger. - DAVID SHAW has enjoyed a long and successful career in the fashion industry, and has held both commercial and academic posts. He has lectured at the London College for Fashion and the London Centre for Fashion. Specialising in buying and merchandising, he has worked for famous names such as BHS, Debenhams, Burton Men's Wear, Principles and Bertie.

Mastering Fashion Buying and Merchandising Management 在线电子书图书目录

Mastering Fashion Buying and Merchandising Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Mastering Fashion Buying and Merchandising Management 在线电子书图书描述

Product Description

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

http://www.amazon.co.uk/Mastering-Fashion-Merchandising-Management-Palgrave/dp/0333801652/ref=pd_bxgy_b_img_b

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