Mastering Fashion Buying and Merchandising Management pdf epub mobi txt 电子书下载 2025

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About the Author

TIM JACKSON is currently a senior lecturer in Marketing at The London College of Fashion where he has been for the last five years. He has experience of working in both buying and merchandising teams for different high street retailers, including Dash, Burton Retail, and Jaeger. - DAVID SHAW has enjoyed a long and successful career in the fashion industry, and has held both commercial and academic posts. He has lectured at the London College for Fashion and the London Centre for Fashion. Specialising in buying and merchandising, he has worked for famous names such as BHS, Debenhams, Burton Men's Wear, Principles and Bertie.

出版者:Palgrave Macmillan

作者:Tim Jackson

出品人:

页数:224

译者:

出版时间:2000

价格:GBP 24.99

装帧:Paperback

isbn号码:9780333801659

丛书系列:

图书标签:

Fashion
英语原版
时装
买手
营销
理论
Tim.Jackson
零售

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Product Description

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

http://www.amazon.co.uk/Mastering-Fashion-Merchandising-Management-Palgrave/dp/0333801652/ref=pd_bxgy_b_img_b